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Bliss Wine Concierge - wines from paths less traveled
Master Sommelier Curated • 20+ Countries • Since 2014

Wines from paths less traveled.

Led by Master Sommelier Andrey Ivanov, Bliss scouts the world for organic, biodynamic, and naturally made wines from small family producers the mainstream never bothers to find.

278
Master Sommeliers worldwide — Andrey is one
20+
Countries sourced since 2014
2☆
Michelin wine team lead, Lazy Bear SF
6
Curated Bliss Box styles available
Andrey Ivanov, Master Sommelier and founder of Bliss Wine Concierge
Wine tasting at a small family producer
Our Story

Finding the needle in the haystack.

Since 2014, Bliss Wine has traveled the world asking three simple questions: Is this wine honest? Does it tell the story of a place and the people who call it home? Would anyone else bother to find it?

The answers led Andrey Ivanov and the Bliss team to 20+ countries, to family producers in Georgia, Austria, Sardinia, the Portuguese interior, and beyond. The places the major importers fly past.

“We focus on smaller, family run wineries from the parts of the wine world oft overlooked by the mainstream.” — Andrey Ivanov, Master Sommelier

In 2022, Andrey bought the business from founders Alleah and Erin, earning his Master Sommelier Diploma at the Court of Master Sommeliers along the way — one of only 278 people in history to do so. He now runs Bliss from the Guerrero Coast of Mexico, still chasing the wines worth finding.

2016 Food & Wine Magazine Top Sommeliers of the Year
2022 World’s Best Designed Wine List, North America
2022 James Beard Wine Service Award Finalist
Why Bliss

What sets our wines apart.

Every bottle in the Bliss portfolio earns its place. Here is what we look for before we offer a single case.

🌿

Organic and Biodynamic

We prioritize growers who farm without synthetic pesticides or herbicides. Healthy soil makes wine worth drinking.

Low Sulfite, Naturally Made

Non-interventionist winemaking. Less sulfur, less oak manipulation, more terroir. The wine speaks for itself.

👥

Small Family Producers

No industrial co-ops. Every producer in our portfolio is family-owned, hands-on, and making wine with intention.

🌎

Overlooked Regions

Georgia, Austria, Sardinia, Portugal, Beachside Mexico. We go where the interesting wine is, not where the crowds are.

🆕

Cellar-Worthy Depth

From vibrant natural wines to bottles with 10+ years of bottle age, we carry the full range of serious wine experiences.

🎓

Master Sommelier Guidance

When you join Bliss, you get access to the same level of wine service typically reserved for the top tier of the trade.

The Cellar

Every bottle has a story.

Our producers span six countries and multiple wine cultures. Here is where Andrey and the team have been hunting.

🇦🇺

Australia

Old-vine producers pushing against the grain of the big-brand mainstream.

Windows Estate Koerner Wines Brothers Koerner LEKO Castagna Vineyard
🇦🇹

Austria

Biodynamic pioneers and natural winemakers in the Weinviertel and Styria.

Schloss Maissau Wabi-Sabi Martin Obenaus Weingut Rabl Hannes Sabathi
🇬🇪

Georgia

The cradle of wine civilization. Qvevri-aged amber wines of remarkable depth.

Cradle of Wine Patara Marani Zedashe Monastery
🇩🇪

Germany

Restrained, site-driven Rieslings and Spätburgunder from serious producers.

Balthasar-Ress ODE
🇮🇹

Italy

Indigenous varieties, old clones, and natural farming from Sardinia and beyond.

Francesco Atzori
🇵🇹

Portugal

The Alentejo and Douro through a natural-wine lens. Value with depth.

João Tavares Wines Quinta de Vale de Pios
Bliss Boxes

Let us do the picking.

Tell us what you love. We pack a 6 or 12-bottle box from our current cellar, ship it to your door, and include Andrey’s tasting notes on every bottle. No subscription traps, no minimums.

Order Your Box
Hand Selected

Melanie’s Picks.

See Full List
Wine education and tasting notes from Andrey Ivanov MS
Learn

Wine education you can actually use.

Every Bliss bottle ships with Andrey’s tasting notes. Every wine club shipment includes context: why this producer, why this vintage, what to eat with it, and how long to cellar it.

We want to bring the level of service and hospitality typically reserved for the upper echelon of the wine trade to everyone who drinks with us.

  • Producer profiles and vineyard backgrounders with every order
  • Vintage-by-vintage tasting notes written by a Master Sommelier
  • Food pairing guidance specific to each bottle
  • Cellaring recommendations for aged and age-worthy selections
  • YouTube deep-dives on regions, producers, and styles
Watch on YouTube
How It Works

From our cellar to your table.

Joining Bliss is straightforward. Here is what happens from the moment you reach out.

1

Tell Us What You Love

Fill out our short palate profile or contact us directly. Bold reds, natural whites, aged gems — you tell us.

2

Andrey Selects

Andrey and the team pull bottles from the current cellar that match your profile and the season.

3

Your Box Ships

Six or twelve bottles, packed with full tasting notes and producer stories for every wine.

4

Open and Explore

Drink well. Join the journey. Tell us what you thought — your feedback shapes the next selection.

What Members Say

Built on the journey.

A few notes from people who joined the Bliss Wine Club and never looked at the grocery store wine aisle the same way again.

★★★★★
The tasting notes are worth the price of admission alone. I have learned more about wine from three Bliss boxes than from any class I ever took.
Natty Box Member Natural Wine • 6-bottle plan
★★★★★
I bought an Aged Box as a gift and the recipient called me to say it was the best wine gift they had ever received. I immediately ordered one for myself.
Bliss Customer Aged/Mature Box • Gift order
Join the Journey

Grab a Bliss Box and enjoy our travels from home.

Six styles, six or twelve bottles, hand-selected by a Master Sommelier. No subscription required. Just great wine with a story.

Get In Touch

Start your Bliss journey.

Want a custom box, a trade inquiry, or a recommendation for a specific occasion? Send a message and we will connect you with someone who can bring Bliss to your table.

Send us a message.

For box orders, wine club inquiries, wholesale, or just a good wine question — we respond within one business day.

What happens next: You will hear from Andrey or a Bliss team member within one business day.

Message received.

We will be in touch within one business day. In the meantime, follow along on Instagram for the latest from the cellar.